The goal of this project was to create a brand and style guide, creating the logo, alternate logos, mockups, and more. For my project, I chose to create an athletic brand that would be known as "Turnover". Specifically geared toward distance runners, this brand would be reflective of the Arctic Tern bird, who is known for traveling thousands of miles in migration, giving that feel of distance endurance and smooth gliding.
Typography
The interesting part about this project is my use of lettering. For the logo type, I created all the letters by hand, with inspiration from the shape of a track, and forms from the body of the bird used for inspiration.
Mockups
